{"id":21640,"date":"2018-11-23T14:06:51","date_gmt":"2018-11-23T13:06:51","guid":{"rendered":"https:\/\/www.neusta-ds.de\/blog\/allgemein\/blog-post-layout-1-3\/"},"modified":"2019-11-18T14:17:10","modified_gmt":"2019-11-18T13:17:10","slug":"digitale-gaesteinformation-ein-blick-hinter-die-kulissen","status":"publish","type":"post","link":"https:\/\/www.destination.one\/blog\/digitale-gaesteinformation-ein-blick-hinter-die-kulissen\/digitale-gaesteinformation\/","title":{"rendered":"Digitale G\u00e4steinformation – Ein Blick hinter die Kulissen"},"content":{"rendered":"
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Armin Kanning, Gesch\u00e4ftsf\u00fchrer der Wangerland Touristik GmbH, gibt Destination Report Einblicke in neue Formen des G\u00e4stedialogs (ein Interview aus dem destination.report von 2018<\/a>)<\/h6>\n<\/div>\n<\/div>\n<\/div>\n
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\nEs gibt Reiseziele auf der Welt, die sind einfach anders als alle Anderen. Sie wecken allein mit dem Gedanken an Meeresrauschen und endlose Str\u00e4nde Sehns\u00fcchte und entfachen ein emotionales Kopfkino. Das Wangerland an der Nordsee ist so ein Reiseziel.\n<\/p><\/blockquote>\n<\/div><\/div><\/div><\/div><\/section>

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[vc_custom_heading text=“Wie wecken Sie die Neugier Ihrer G\u00e4ste?“ font_container=“tag:h5|text_align:left|color:%23000000″ google_fonts=“font_family:Noto%20Sans%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal“]

Mit unserer Website m\u00f6chten wir unsere G\u00e4ste emotional ansprechen und neugierig auf unsere Region machen.<\/p>\n<\/div>[vc_custom_heading text=“Und wie stillen Sie die Neugier Ihrer G\u00e4ste?“ font_container=“tag:h5|text_align:left|color:%23000000″ google_fonts=“font_family:Noto%20Sans%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal“]

Bei uns steht der Service-Gedanke an erster Stelle. Die Information muss aktiv zum Gast kommen und zwar m\u00f6glichst die individuell passende. Unsere G\u00e4ste sollen nicht selber suchen m\u00fcssen.<\/p>\n<\/div>[vc_custom_heading text=“Wie l\u00e4uft die Informationsbereitstellung idealtypisch ab?“ font_container=“tag:h5|text_align:left|color:%23000000″ google_fonts=“font_family:Noto%20Sans%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal“]

Hier haben wir ein ganzes B\u00fcndel von aufeinander abgestimmten Ma\u00dfnahmen. Im Mittelpunkt steht als zentrales Modul unsere Welcome-Page. Technologisch ausgedr\u00fcckt handelt es sich hierbei um eine Progressive Web App. Diese Willkommensseite hinterlegen wir an allen G\u00e4ste-Touchpoints.<\/p>\n<\/div><\/div><\/div><\/div>

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[vc_custom_heading text=“Welche Touchpoints sind das genau?“ font_container=“tag:h6|text_align:left|color:%23a3b500″ google_fonts=“font_family:Noto%20Sans%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal“ css=“.vc_custom_1543250792735{padding-top: 15% !important;padding-right: 15% !important;padding-left: 15% !important;}“]

Los geht \u0301s in K\u00fcrze mit unserer Welcome-Mail, die der Gast nach Buchung erh\u00e4lt. \u00dcber die darin integrierte Willkommensseite werden dem Gast alle relevanten Infos f\u00fcr seinen Aufenthalt bereitgestellt. Daraus kann er sich seinen pers\u00f6nlichen Urlaubsplan erstellen.<\/p>\n<\/div>[vc_custom_heading text=“Und wenn der Gast vor Ort ist?“ font_container=“tag:h6|text_align:left|color:%23a3b500″ google_fonts=“font_family:Noto%20Sans%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal“ css=“.vc_custom_1543250799235{padding-right: 15% !important;padding-left: 15% !important;}“]

Hier haben wir an zentralen Anlaufpunkten mehrere Infoterminals aufgestellt. Besonders wichtig ist aber, die Informationen auch in die Unterk\u00fcnfte zu bringen. Deshalb stellen wir unseren Gastgebern kostenfrei unsere Willkommensseite als Startseite f\u00fcr WLAN und TV zur Verf\u00fcgung.
\nDen Gastgebern steht die M\u00f6glichkeit offen, diese Welcome-Page um eine Digitale G\u00e4stemappe zu erweitern. Der Mehrwert: Der Gastgeber hat Hotel- und Umgebungsinformation gesammelt in einem Tool.<\/p>\n<\/div><\/div><\/div><\/div>

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[vc_custom_heading text=“Sie testen seit Kurzem auch Chatbots. Warum?“ font_container=“tag:h5|text_align:left|color:%23000000″ google_fonts=“font_family:Noto%20Sans%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal“]

Wir sehen Bots als zus\u00e4tzlichen Service f\u00fcr unseren Gast und als Entlastung f\u00fcr unsere Mitarbeiter vom G\u00e4steservice. Unser Bot soll k\u00fcnftig einmal automatisiert auf G\u00e4steanfragen antworten, auch au\u00dferhalb der \u00d6ffnungszeiten. Zudem \u00fcberlegen wir \u00fcber den Bot einen Abo-Service per WhatsApp und Facebook anzubieten. Mit diesem erh\u00e4lt der Gast jeden Morgen passende Tipps f\u00fcr den perfekten Tag in der Region.<\/p>\n<\/div><\/div><\/div><\/div>

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Armin Kanning, Gesch\u00e4ftsf\u00fchrer der Wangerland Touristik GmbH, gibt Destination Report Einblicke in neue Formen des G\u00e4stedialogs (ein Interview aus dem destination.report von 2018)  <\/p>\n","protected":false},"author":6,"featured_media":21694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[65,62,76,75],"tags":[72,69,57,77,56],"yoast_head":"\nDigitale G\u00e4steinformation - Ein Blick hinter die Kulissen - neusta tourism Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.destination.one\/blog\/digitale-gaesteinformation-ein-blick-hinter-die-kulissen\/digitale-gaesteinformation\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitale G\u00e4steinformation - Ein Blick hinter die Kulissen - 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